Wednesday, 4 June 2014

The Search Engine Optimization Advantage: No Google favoritism!!!

Search engine optimization is a quite complex however the thumb rule of it is to format your website in such a manner that Google crawlers can rapidly perceive and index its content. If it does not achieve that then it is like non existence on the internet and if it cannot recognize your code, usage of any amount of keywords cannot get you to the top ranks.

The challenge that many website developers and programmers used to face was that search engines worked peculiar; so you could end up with a high page ranking in one site but languish at the bottom of another search engine. What is the correct methodology to optimize your site so it performs extremely well on all search engines?

We can make use of the ROR (acronym for Resources for a Resource), an independent XML tool that translates your content in a manner that all search engines can recognize and act similar.

The main function of this tool is it makes the code crawling by Google or any other search engines easy to process and eliminates all major risks of skipping or ignoring a link.
ROR usually recalls its file structured feeds, which leads search engines as they parse the text. Contrary to Google Sitemaps, it is universally accepted and very easy to process. It's also more detailed in approach. It not only just gives "table of contents"; but also summarizes what's inside. It's also been in presence more than Google so its reliability is proven by time.

Though it's been around for quite some time, we cannot consider ROR strategy as outdated. Many of the file formats are already accessible with ROR, despite it being currently updated to compete with the already growing website innovations. To avoid being unwieldy, the ROR system tries reuses the existing data structures. It has a streamlined process, a strategy that makes it one of the very efficient methods of indexing a site.

Tuesday, 3 June 2014

Why opt Java over Dotnet For Your Web Development Projects?

With the elevation in technology, the web development world has got diverse programming languages with multiple features that are being utilized for developing different types of website and applications. Having said this for the last couple of years, Java and Dotnet have been the most preferred choice among the web development firms. Both these technologies have been adopted on a very immense scale. Both the languages are quite an excellent choice for any type of web development projects. Compared between these two, Java is considered to be more secure and rich in features. So let us learn what makes it the most preferred choice.

The tremendous advantage of using Java is that it is treated as the most secure language for web development. The interpreter, compiler and runtime environment of Java are developed keeping security into account. Unidentified codes downloaded by users and can be run in the safe environment of Java, without causing any harm to the computer system. It also restricts the host system from being infected by any virus. All these abilities make Java a unique and quite a reliable platform. Any other mainstream language cannot assure the security the way Java provides.

Another familiar advantage of Java is its 'Write once, Run anywhere' concept. This means Java can be developed on any given device, compiled into a standard byte code and can run successfully on any device equipped with a Java virtual machine (JVM). Any other technology cannot content with this feature of Java. This allows the programmers and developers to write the application code just once and then run it anywhere.

With Java web application development, the user can develop his website more interactive and rich in features. The user can easily utilize the Java scripts in order to add various types of features in the website. These features can include form validation, browser identification and advertisement management. JavaScript can be effortlessly used with other programming language to handle all the client side activities.

AJAX (Asynchronous JavaScript and XML) enables creating efficient, faster and more interactive web apps with the help of XML, HTML, CSS and Java Script. AJAX allows a website to display its contents without the web page being refreshed multiple times. It also helps to transfer a vast amount of data from the server side to the client side in a much quicker way, by using XML.

Java has many other amazing features as well so eventually, it is apt to say that every programming language has its own set of pros and cons. However, when it is about Java or Dot Net, Java is more preferred especially by those developers who need security.

Monday, 2 June 2014

Technology Utilization Leads To Business Growth

One of the primary goals of small-scale businesses is to make their firms flourish and develop fast. The well known open secret about such successes are by working smart, taking advantage of the current technology and what it has to offer. Currently this technology seems to advance very fast by the minute and the pace is expected to increase in the near future. We can certainly summarize that a small business would survive and grow provided its leaders need to focus more on the technology.

Growth-Oriented Mobile Applications
According to online statistics the mobile device usage outperformed PC usage in the last year. Customers all over the globe are disposing their desktop and laptop computers for smartphones and devices. Mobile devices are no longer considered as an accessory rather now it is very vital for any type of business to build their mobile presence.

Apps are element of any mobile framework customers necessarily use these while shopping. These Apps help them choose their desired products, services in addition compare the prices without consuming the travel time and cost. The mobile platform is transforming how customers engage with the user experience and their engagement in the daily transactions. This revolution is called correctly by a name: m-commerce which is gaining momentum by time.

Developers can no longer give the reason that the mobile application development are complicated, delaying or costly to develop. The Mobile technology provider make it easy for even novice programmers to develop and incorporate applications such as mobile business forms which catch customer information, calculate the cost involved and increase the overall productivity. These automations are important for any business functions such as work order tracking, dispatch and retrieval of crucial information regarding customers.

Economical Mobile Apps for Businesses
Technology often comes at a cost but as processes are precise that price usually reduces. This usually means that even small businesses can find now find economical mobile applications that rationalize their operations. In almost many cases, an elemental form of the application is accessible free with upgrades very cost effective.

With development of customized mobile apps small businesses can increase their efficiency, thus adding to business advancement. The capability to incorporate data analytics will help in viewing and analyzing the collected data in a systematic and simple manner.  The comprehensive analysis report helps the firms identify changes needed to advance the business and the results implemented enable the firm challenge its major market competitors.

Friday, 30 May 2014

Online Reputation Management

In today’s competitive environment, it is of predominant priority to enhance your online reputation. Having excellent business repute will drive lots of traffic for your business it really does not matter how big or small your business maybe; it is crucial that it is well secured and branded accordingly. It takes quite effort from the business owners to build a consistent online business reputation. It takes many years for some firms to brand themselves in the market but only a few minutes to shatter it. An individual feedback from an angry and unsatisfied customer is enough to wreck its reputation to a great extent. The internet is extensively considered as an excellent platform for all types of business be it small or large scale. Online Reputation management is the primary answer to such successes of these firms. It incredibly helps to increase brand awareness and customer satisfaction.

It is important for every firm to necessarily to continue to have good repute both online as well as offline. There are many benefits of having a good reputation which helps in building confidence and increase revenue. This ultimately leads to greater profits and more gains. Apart from aiding a business to create a brand it also acts as a block for many rivals. A positive or negative feedback can either improve or tamper a brand. By the name definition, reputation management is the secret to the prosperity of a business. With the online reputation of a firm it will definitely help to boost positive user satisfaction and benefit to the success of the overall business. There are numerous reasons why reputation management is profitable for every business listed are some:

Generate improved social media - A major benefit of reputation management is generated through better social media optimization. This helps to know the impact, responsiveness of the content for Search Engine Optimization (SEO). Whenever an organization selects reputation management they try to research the methods how users search for particular firms’s products and goods. It extensively helps firms to get a chance to find the exact keywords thus boosting the SEO rankings of that website.

Enhance Customer experience- The main goals of reputation management are to grant every business the right to know the positive and as negative aspects about their brand. Knowing what the customer’s look and feel about a product will immensely help to work on those grey areas. It will also highlight the strengths and weakness of a business.

Decrease Marketing Costs –Customers like to associate with a very innovative and creative business that use end of the day very effective strategy. Using online reputation management a business is able to find various platforms to reach to its intended audience. It is the probably best and cost effective way to market the brand.

Thursday, 29 May 2014

Which is the best among Android, Windows and iPhone?

The smartphone sphere is currently influenced by three major mobile platforms: Apple's iPhone, Google’s Android and Microsoft Windows platform. While there are other mobile OS such as Firefox OS and Blackberry only these three mobile platforms mentioned previously has been able to conquer 90% of the smart phone and tablet market. Out of the several mobile handset manufacturers such as Nokia, HTC, LG, Asus and Samsung most of these use these operating systems on their devices. These systems have their own advantages and often it becomes quite challenging to choose the exact platform a mobile user should entrust on.

As per the market data, Android phones lead the most shares due to the reason that there are several handset manufacturing firms who have embraced the Google's platform. Indeed, firms like LG, HTC and Samsung are part of the "Open Handset Alliance", which is a conglomerate which develops the Android operating system in association. The greatest advantage of Android is that it is open source software and there are multiple developers  and programmers who are using this in addition it is fully integrated with Google and thereby the users who are dependent on Google services this happens to be the suitable phone. 

The Google app store right now hosts thousands of free apps which is one of the major reasons why most smartphone users prefer Android. On the other side, the Android platform has several development issues. Since manufacturers are flexible to modify the software stack while offering customized solutions the system is quite not enhanced for the related hardware.

Microsoft totally has a disparate approach in the smartphone business. Contradictory to its desktop version, the Microsoft caters to a very distinct market and has limited handsets it supports such as Nokia, HTC and Samsung. Although the hardware-software integration is almost perfect, there are several issues with the platform which is one of the reasons that it is not so prominent in the market. Primarily, there is limited choice when it comes to applications. Secondarily it is more suited for business users who need to be in accord with Microsoft products for example Office suite.

Despite all this, when we think of innovation there is no match for Apple and its exemplary product, iPhone. The true pioneers of the smartphone business; Apple has reinvented the viewpoint of mobile gadgets and will continue to bring in modernization with every new version launched. The system is a locked and proprietary system however has extremely benefiting and progressive range of apps. Nevertheless it is targeted for high-end users and consequently do not cater to the every user in the market in general.