When was the last time that you considered
seriously your website design? Why do you have the current one? Is it because
you just have to? Is it just to showcase your services or are you trying to boost
leads to your business? The fact remains that "just having" a website
for the sake of having is a very flat business decision. Recent survey has
shown that larger percentage of users will not buy from a poorly designed
website and rest of the users said that poor mobile design hurt the perception
of a brand so overall your website says it all about your company.
It's time to understand that your
website is a virtual storefront, and in most cases it is the first impact your
company has a chance to leave on a prospective client. It does not really matter
be it a realtor, a carwash a plumber or a restaurant, your website is talking
upfront to customers. Many market experts believe that you need to update your website
design once in 3 years at the same time keep your site looking fresh above your
competitors.
What some web masters feel is that you don’t
need a new website every three years; however they do believe that every five
years a company should take a serious look to freshen up or get a new website.
At a minimum, the company should update their site's pages, content and pictures
on a fairly regular basis.
Let's put aside the requirement for SEO
and web traffic right now. Whether you like it or not, your website is talking
to prospective customers. It leaves at once an impression about what type of organization
you are. If your website is old and unkempt looking, users will develop a
notion that you might not care about your company or your customers. Your site
can leave responses both negative and positive. A medium company can even establish
itself bigger than they are and build instant credibility with a potential
client. Simply put, an elegantly designed website will build instant
credibility and will accelerate the buying decision of customers.
Tying in the Brand Identity
Designing your website is also the
perfect opportunity to tie in your brand identity. Is your company corporate, fun,
modern, expensive or affordable? Your web design is actively conveying many of
these traits to potential customers. The question next to be asked is why do so
many firms have a template design or something that looks so awful? If you want
your business to be taken seriously by customer it is time to take your website
and the customer experience seriously.