Previously which is years back the want
for a product or service was done using manually searching using the paper
bound yellow pages. While that is still the case for an gradually more petite
segment of the population, today an internet search is element of almost 90% of
customer purchase decisions.
The Yellow Pages by itself is now available
online offering a collection of online services including mobile apps.
Even if you get most of your
business through tittle-tattle, the potential clients who obtain a
recommendation from a friend or colleague will go online to get more data
before making contact. Your online presence will let know the tale of your
business.
If you have still not established an
online presence, here is an simple plan to get you started.
1) Maintain your domain name. Preferably,
the name of your business is available. If not, look for a domain name that is
as close as possible.
2) The next step you will need to
set up hosting for your business site.
3) Build a basic WordPress site on
your domain. WordPress sites run the extent from simple information pages to
the sites of chief brands. It's easy to develop as you grow. If you are pretty
tech savvy, you can get a WordPress site up and running quickly. If not, find a
third party service provider to facilitate.
4) Set up a social media presence
on Facebook, Twitter, Google +, LinkedIn, You Tube and Pinterest. You possibly
won't need to be active on all of them; however you can make that choice later.
5) Start populating your business website
and social media profiles with all the information that will help potential
customers stumble on you. If you've been in business for a while, you should
have resources that can be repurposed for the web. If not, this is the perfect occasion
to start creating your brand.
6) Set up a Google Alert for your business
name and your own name as well. This free service will inform whenever there is
a mention of the terms you have an alert for. In addition you can also search
for key words and competitors. From this data, you determine what your
customers are already saying about you and join the conversation.
When you've completed these easy
steps, you've capitalized your state on the Internet. As you continue to grow
your presence, you will add content, follow others and gather followers, and find
out more about how well you can do to serve your target market.
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