While
there are many traditions to design a website there are a few basic design
principles that will help you create a site that is user friendly and attractive.
1. Use plenty of
white space.
Don't
think that because you have an entire screen you need to fill it up with
'stuff'. Your page should pursue a clean outline. Comprise your site name at
the very top. Below that, list the focus of your page followed by information
on your topic. Leave ample space between each section.
Don't
pack a lot of pictures and ads on your site. If you have an ad, keep it off to
the side or subtly scatter it between your texts. The thought is not to
overwhelm your reader with a lot of advertisements.
It's
preeminent to keep your text on a white background. If you do choose a colored
background is careful that your text doesn't blend into the background making
it complicated to read.
2. Don't utilize
animation and flashing objects.
As
advertisers we feel the requirement to get our viewers attention. This is significant
but we need to do it elegantly. Flashing objects and scrolling images divert
your visitors and take away from the content. If your product is better established
with animation, music or some other multi-media, allow your audience to select
the selection. Don't compel it on them.
3. Include an 'about'
link.
Allow
your audience to find out about who you are and what you are about. Include a memoirs
and some background on why you are in the business you're in or why you created
your website. By helping them to get to know you, they will find it easier to extend
a trust. If they can like you and dependent on you, they will feel a lot of enthusiasm
about doing business with you.
Always
take account of your business address, phone number and email address. This
also lets viewers know that you welcome contact and are serious about your
business.
4. Contain a
'Privacy' Link
Assure
your visitors that you follow privacy guidelines as well as a 'Privacy' page.
This is particularly significant if you are collecting names and email
addresses. Visitors want to know that you will not sell or give away their
information.
In
these days of rampant spam, your privacy policy needs to be prominently visible.
Many viewers and business partners won't do business with you unless you have
it.
5. At all times keep
your links in blue.
Website
surfers have long been familiarized to seeing links in blue. It's simply an anticipation
that viewers have. There's certainly no rule that says your links must be blue,
but people prefer consistency, therefore its good process to keep your links reliable
and recognizable. If they're not, you may lose out on clicks.
6. Keep navigation reliable
The
navigation scheme you generate on your index page should be done the same way all
through your site. Don't coerce your viewers to relearn each page of your site.
Keep your navigation bars, colors and fonts consistent for each page.
7. Use Understandable
buttons and links.
Name
your links appropriately. Don't use cute or misleading names. For example, if
you have a link to 'cameras' don't label the link 'hotshots', label it
'Cameras'. Your viewers don't want to misuse time figuring out what things are.
Be apparent with your text or you could risk losing your visitor.
8. Target on the
'YOU', not the 'ME'.
Make
it perceptibly clear to your readers that you are in business for them.
Encourage feedback, provide useful information and keep advertisements to a
minimum. Your object should be focused on what you can do for your reader? Persuade
them that your main interest is how you can deliver what it is they're looking
for?
9. Make sure your
page loads fast.
If
viewers have to wait for a page to load they will click somewhere else. If a
page doesn't load in 8 seconds you could lose 1/3 of your visitors.
10. Use a site map.
A site map will give guests a
"guide" on viewing your site, particularly with larger sites. It’s a
road map for your audience to follow. Sitemaps are also accepted with search
engines and are often recommended to help ensure indexing.
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