It's general for online business
owners to focus on the right SEO strategies and disregard some of the mistakes
that they may be making. If you are of the online businesses listed are some of
the mistakes that you should shun.
Ignoring Social media
Recent surveys have indicated that
social media plays an immense role in SEO as a result you should never overlook
the power of social media. Some of the main powerful social media tools that
you should take benefit are: Google+, Twitter, Facebook, Stumbleupon and
Pinterest.
These tools make it uncomplicated
for the content on your website to be shared and consequently boost the ranking
of your site. Here you need to make certain that the social sharing widgets are
placed strategically in the exact position where visitors will view them and capable
to share your content easily.
Averting mobile optimization
It's no wonder that many users are
using their mobile phones to browse the internet. This also indicates that if
your site is mobile friendly, you will have more number of visitors. Google and
other search engines have been programmed to rank mobile friendly sites higher
than non-mobile friendly sites.
One of the utmost ways of optimizing
your site for mobile is by simplifying all of the components on the site. You
need to evaluate out the key pieces of information that your visitors might be
looking for and comprise only that information. You also need to make sure that
the store locator is well organized and effortless to navigate.
Utilizing dull anchor texts
Since time in memorial, anchor texts
have been very powerful SEO tools; for that reason you should be very vigilant
when using them. As a basic rule you should avoid anchor texts that have no importance
to your site; you should focus on creating optimized anchor texts.
Here you need to add your target keyword
in the text. You can also use a link of your business website as the anchor
text.
Ignoring the small things
There are many small things such as
metatags, micro-formats, and XML sitemaps that still have firm influence on
SEO. You should take them into consideration and make certain that you are
using them properly.
There are other tools such as Google
Webmaster Tools that can aid you in determining whether you are using the above
tools appropriately.
These are some of the SEO mistakes
that you should keep away from. If you can't adjust them by yourself, you
should hire an external professional to help you out.