Wednesday, 3 September 2014

The Future of Email Marketing

As one more year comes to an end it's about time we answer these questions: "What are the latest trends of e-mail marketing in the coming year?” Are we supposed to anticipate any changes in the upcoming year? What are the expectations of email marketing for the next year?
The development of technology is constantly changing the way people around the world connect to the Internet. Laptops, desktops, tablets, mobile phones have altered the way email marketing campaigns are being done nowadays. Therefore, these changes have given new challenges for digital marketers.

It's difficult to guess what the coming year will bring for email marketing; however we are able to forecast some trends that will be important in the upcoming year. Listed is the following:
  • Auto campaign
We can clearly notice that more and more marketers decide to send automated campaigns, such as birthday wish reminder mails, or occasional promotions, taking benefit of shares and likes of social channels. Auto campaign makes the work of many professionals much easier, so that they can concentrate on diverse things within the firm. But, there is a basic automation that is not yet fully utilized by marketers and it's called: "welcome campaign".
Therefore, in the coming year we will probably see the rise of automatic campaigns as a fast way of communicating with clients and gaining likes/shares.
  • Templates for portable gadget
The number of portable gadget is constantly growing. Therefore, it's a good thought to have templates designed especially for portable devices such as tablets and mobile phones that can be used to propel marketing campaigns. This way you will surely make your job easier, particularly when you are not able to use your computer to send an e-mail campaign and need to do it via a smart phone. When it comes to deal with e-mail marketing campaigns, take care that you do not forget about another important factor, which is: interesting content.
  • Suppleness
Marketers all over the globe need to be more flexible in terms of how their communications are delivered across multiple channels. It means that not only the design of an email marketing campaign is important but also the way it is delivered and offered to the recipients. Therefore, appropriate design is suitable for more and more significant in the virtual world and it is fundamental nowadays to give participants the best possible experience and encourage them to convert.
  • The significance of Social Media
One of the biggest predicaments of many marketers is: how to create a content that will encourage its readers to share or/and like the article. We presume that in coming year a big part of the email marketing world will focus on elegant and personalized content that will persuade openings, shares and likes. We know that unique information as well as product reviews and discounts have high chances to be shared rather than ordinary newsletters.

Email marketing campaigns give a opportunity to get closer to customers on the condition that they are carried out correctly. To progress the relationship between your company and your customers, we advise that you get familiar with the above tips. Support your recipients to share the campaign content on Social Networks. Also, target and modify your communications according to the target audience and do not forget to analyze the results at the end of every campaign.

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