Many
Internet marketers use e-mail marketing campaigns as the foundation of their
business. The probabilities are that they use a newsletter format, which seems
to be the most frequent type of e-mail campaign. These are generally sent out
every couple of weeks or, perhaps, monthly. Normally there are many other different
types of e-mail campaign apart from the newsletter. These are a lot unnoticed
but could provide enhanced results if we were to integrate them into our e-mail
strategy. Here are a few additional e-mail formats that we can consider using
as you communicate with your subscribers.
The
first form is the informational e-mail. The mails in this sort of campaign are
usually not very lengthy making the campaign quick and effortless to set up.
Generally these e-mails do not need any action from the recipient. There are no
links to click as they are purely there to provide information to the
recipient. A typical example of such informational e-mail is when announce the
public of a new post on your blog or, maybe, a reminder mail of an upcoming
webinar.
The
second form is the educational e-mail. These have a propensity to be very
popular with audience because they contain superior quality content that
addresses a common problem or addresses a frequently asked question. Recipients
generally greet this type of e-mail more than any other because they are in
receipt of valuable information at no cost. The evident benefit for the
marketer is that they are establishing their own testimonial as an expert in
their niche. Educational e-mails are of the most importance after an individual
has signed up for a free report or has made a purchase from you. We can use
them to present additional content and demonstrate both expertise and provide
value add.
One
of the sparingly used and often most poorly executed type of e-mail is the lead
nurturing e-mail. Depending on the niche and the products you are promoting it
can consume a lot of time and substantial effort to take a lead through the
entire sales cycle. Lead nurturing e-mails permits you to automate that process
while at the same time reducing the time you need to invest. The procedure
involves setting up a nurturing campaign in your auto responder with a number
of e-mails set to go out according to a suitable agenda. These are small
messages that are filled with valuable information that lead the recipient to
the point at which they are ready to take action to your call.
The
final type of e-mail you should be including in your approach is the
promotional e-mail. We have all seen them and we all know that if the process
is not done correctly you run the risk of a recipient unsubscribing from your
list or simply deleting the message. If you also send too many of this type of
e-mail you will infuriate your recipient. The real plan is finding a good
balance. Obviously you should type of e-mail when you launch a new product or
service or a special deal event but you should utilize this type of e-mail attentively
and according to a considered strategy.
You
might want to regard this additional format of e-mail in your e-mail campaigns.
You should find that your recipient remain loyal to you, enjoy getting your
e-mail and, hopefully, purchase more from you.
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