Monday, 24 November 2014

Develop Your Content Strategy for Your Mobile Website

Content is king until your customer pulls out a mobile phone. Then your website guest is most likely looking for your contact particulars and other basic data, and they want it speedy. Customers aren't going to expend a lot of time navigating your site on a phone if they can't find what they require

While customers love understanding on their smart gadgets, phone users aren't as enthusiastic. Even if you have a responsive site, you may be losing on mobile conversions.
The latest study in content and search suggests that readers are inclining toward longer posts when reading on their computers. In totaling, search engines are promoting longer posts because they can deliver users to more authoritative sites. While it used to be suggested that blog posts soar around 300 words, now the minimum is 600 and 900 is enviable.

A tablet user might also be willing to read your 900 word post about your trip to Italy, but the individual riding the bus to your restaurant would rather observe what the cross street is for your location, what's on the menu and how much this whole evening might cost them.
This means there's a big abyss between organizing content for the web and organizing content for smartphone.

Here are some guidelines on making your site phone friendly:
  • Don't trench the longer content on your mobile site. It doesn't require being front and centre, but users will still expect to find all the same information that they can find on your website.
  • Make your website scannable. Use plenty of bullet points, subheadings and other design elements that make your site simple to read. While scanning is very popular on the web, it's even more essential on mobile.
  • Make navigation effortless. Menu items need to be apparent and instinctive. Don't expect people to guess what's behind that button with the clever caption. 
  • Represent yourself. If you are a startup local business, make your home page straightforward and include a clear synopsis of what you offer your contact information and a navigational map. Don't expect users to scroll too far down to find your location. They might just beat the back button to return to the search results.
  • Research the information. What are users searching for when they arrive at your site? If it's a service you tender include it on the home page so customers can easily select your company.
  • Be present on social media. Social media is immensely popular on mobile. Comprise your follow buttons prominently so that customers can swiftly add your business to their feeds.

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