Wednesday 11 June 2014

2 Tried and Tested Approaches To Boost Website Traffic

When utilized together, Cost effective marketing and advertising can work wonders for you. Occasionally one excellent strategy of marketing may not work well for other business - even though it's working extremely for someone else's. We need to accept it or just adapt and change - or leave the niche all in all and seek something a little more uncomplicated. Nothing’s wrong with that. Finally you're online to make revenue generation for your website.


One of the many challenges that people run into is the shortage of website traffic. Few Web design and hosting solutions will make you invest in them and once the design and hosting is complete they will turn their back on you when you need timely help. That's not quite right and if you don't understand the concept in detail and don't understand the traffic aspect then it will lead to serious issue with your business.

Let us explain you about 2 tried and tested approaches to boost Website Traffic website with targeted visitors every day. One method is free of cost, and the other will be paid. Let's start with the paid one which gives you immediate traffic:

1) PPC - Google AdWords & Bing Ads
The acronym "PPC" stands for "pay per click”. Google AdWords and Bing Ads are the leading companies on the internet if you want to be found in their search results with your advertisements. It's quite effective and both companies are legitimate. The strategy on how it works is quite simple you enter your ad and keywords which will be listed in their search engine results, and each time any user clicks on your ad, you get charged a modest fee.

With the right product pricing and your database backup, these expenses can be made back relatively quickly. But it also depends on how much you're willing to contribute on each click, and how expensive your product price is. You need to price it right enough at a good conversion rate, and then you will have no issues recouping your investment back. Here's the other traffic strategy which is free of cost that we wanted to share with you:

2) Social media marketing
Don’t be surprised? We would like to inform you that social marketing is very powerful tool in today's internet age, and it's a strategy that will more than likely be here to stay. When done proper, it can fetch you much and more leads, likes, and sales. Some people make a huge amount of money just with social marketing alone. In addition their traffic count increases extremely due to the relationship that they have with their followers and fan base.

Apparently you quite know about Facebook and Twitter, but what about the other marketing venues? Have you tried YouTube? Blogs? Pinterest? Scribd? Google+? These are all excellent channels to promote your content and information which will get you a lot of website traffic.
The more strategies you utilize, the best. You need to make sure you have the right amount of time to put these into execution. The purpose of any business is to make generate revenue and not to work endlessly with no direction whatsoever. Keeping these tips in mind, and you will be good to go.

Tuesday 10 June 2014

Benefits of Selecting Android for Mobile Applications Development

Android has indeed become a requisite for most of the smartphone users currently since majority of them mostly use them as daily necessity. The Android apps are not considered as luxury anymore instead its popularity has reached every section of the users. The versions have also increased its popularity and boosted its credibility. Android App Development is beneficial for developing mobile applications for the platform. Out of the current mobile platforms, Android stands quite prominent.

Android is much uncomplicated to implement thanks to its open source nature. The Software Development Kit assists the programmers to start developing, working on applications imperatively and the app can be implemented much faster. Android is Google’s own product and thus presented by the Open Handset Alliance group.

The platform consists of the operating system (OS), main applications, middleware and the development kit which is comparatively quite easy to utilize. The SDK expedites developers with strong APIs and tools, which is requirement for the development of creative apps. These apps are then freely distributed in the Play Store over the Internet.

Some of the major advantages of using android OS are:
  • Android  utilizes the Linux OS, which exposes it easier access to a rich development environment  in addition with multiple core functionalities of mobile devices
  • The platform also allows for faster information gathering with access to accurate data
  • The development cycle time is drastically lower due to ease of use and skill-set required
  • Development tools are handy and all conflicts can be resolved through helpful forums over the web from expert guidance from developers and professionals
  • Android devices are many and hence the possibilities to develop apps are endless with each version and device
  • Since Android is open source, many device manufacturers prefer to use the platform with extra features to promote their offering

Monday 9 June 2014

Make Your Site Engaging with Professional Guidance from Web Designers

If your website isn't built on best practices of Web Design, users will not accept it as a useful resource of information and you will lose your web presence.

When you are finalizing a Web Design, it's very important to not forget that most visitors are willing to invest much longer time or efforts on how to use your site. There are obvious an array of other options out there and web browsers quite know this. When they get are discontented or they don't find your website quite supplicating they move on to other websites. Taking guidance from a professional website designer is the terrific way to make certain that you'll have a design that's both enticing and uncomplicated so that you will be gaining the attention of both potential and prospective customers.

Engaging yourself with the locally available website designers makes the whole approach quite easier. It's a fact that you can get online to the Internet and hire people from any part across the globe, but if the designer is from your home he will be able of understanding the local culture. Time zone challenges and cross cultural differences can end up losing a lot of time and development costs and all these challenges can be easily avoided by hiring locally.

You don't have to spend exorbitantly to get a good Web Design. Professional Web designs which is built on WordPress offers both powerful control over the final design, behavior of a site and an exemplary content management system. Since no Web Design is beneficial if it's not actually available for viewing, professional Web Designers will use the approach of best web hosting available. Finally, a good Web designer uses their experience to build you something very efficient so that the services remain very cost effective. When you have a team who really know the technology, it quite doesn’t need opulence or ages to build a great site.

Thursday 5 June 2014

8 Things You Must Keep In Mind Before You Develop A Website

Getting into the market to develop your business requires an online presence these days and to suffice that you need an elegant and engaging website. Designing a website is totally a new learning experience for some businesses. Finally it depends on you achieve this in a quick and decisive manner. According to market trends there are some popular learning strategies we need to focus while designing any website.

1. Gather basic information:
These are some basic queries which apply to every business which has online presence.
1. What is the reason of having the website?
2. How your business gets profited from the website?
3. Who are your target audience?
4. How often do your customers browse the web to avail your services?
6. Prepare rough outline of the website?

The above listed queries are to be examined during the design phase which can help you develop customized and beneficial websites.

Once you are done with this step, the next action is to look for excellent and creative web designers.

2. Hire a Creative Web Designer:
For any project to succeed it directly depends on the service provider same is the case in of websites. A quality web designer you allocate for the task should be endowed with a professional approach towards his work. This will address almost all your important requirements.
When you are still in the process of doing so you need to definitely ask for a client and portfolio testimonials. Review them thoroughly and you can verify if he has the proper experience with your business niche. If everything suits your fulfillment you can move to the next step of hiring and share details about your website project.

3. Web Hosting
You can always check with your designer if they in addition provide web hosting services. It will be beneficial if they also take care of web hosting services. All you need to do is pay him the additional price for web hosting service. If not, you need to take hosting service from popular hosting providers such as Blue host and Host Gator.

4. What graphics and content should your website display?
Occasionally business owner may get confused what type of content best conveys their intention on the website. Not to worry, effortlessly you can refer your competitor. They will also propose what content should be shown on the website. If your business idea is quite unique then you need to brainstorm with the experts in the web domain about the content which needs to be placed on the website.

5. SEO Friendly layout:
It is most essential factor to get success online. Your website structure should be designed keeping in mind the concepts of SEO friendliness. We should make sure your website designer should have the proficiency of latest SEO rules of Google.

Some of the points which need to be considered in designing an SEO friendly website.
1. The web site developed should be responsive on mobile and tablet devices
2. The web page should have the right combo of text, images and other media.
3. SEO friendly web page URLs
4. Reduced loading time

6. Integrate social media into the website:
Social media plug-in are the success factor in the web world. We need to make sure all social media channels should be incorporated into your website like as Facebook, Google+ and Twitter. If your business is associated with fashion, photography, media publications YouTube and P-interest would be required for your business.

7. Maintenance and support:
You need to ask your web designer clearly about after sales services. Usually a 60 day bug fixing support is covered without any charges. What does it include? If any of the functionality is not working properly, you can ask your designer to fix it. 

8. Reach your targeted audience:
A web site without the right traffic doesn't make any sense. You need to plan an effective marketing campaign within your niche. Develop plans with attractive offers and partnership offers.

Wednesday 4 June 2014

The Search Engine Optimization Advantage: No Google favoritism!!!

Search engine optimization is a quite complex however the thumb rule of it is to format your website in such a manner that Google crawlers can rapidly perceive and index its content. If it does not achieve that then it is like non existence on the internet and if it cannot recognize your code, usage of any amount of keywords cannot get you to the top ranks.

The challenge that many website developers and programmers used to face was that search engines worked peculiar; so you could end up with a high page ranking in one site but languish at the bottom of another search engine. What is the correct methodology to optimize your site so it performs extremely well on all search engines?

We can make use of the ROR (acronym for Resources for a Resource), an independent XML tool that translates your content in a manner that all search engines can recognize and act similar.

The main function of this tool is it makes the code crawling by Google or any other search engines easy to process and eliminates all major risks of skipping or ignoring a link.
ROR usually recalls its file structured feeds, which leads search engines as they parse the text. Contrary to Google Sitemaps, it is universally accepted and very easy to process. It's also more detailed in approach. It not only just gives "table of contents"; but also summarizes what's inside. It's also been in presence more than Google so its reliability is proven by time.

Though it's been around for quite some time, we cannot consider ROR strategy as outdated. Many of the file formats are already accessible with ROR, despite it being currently updated to compete with the already growing website innovations. To avoid being unwieldy, the ROR system tries reuses the existing data structures. It has a streamlined process, a strategy that makes it one of the very efficient methods of indexing a site.