Friday, 5 September 2014

The Difference Between Mobile Web Development and Mobile Application Development

The Smart Phone has become a part and parcel of our lives nowadays. Everyone utilizes it for reasons unlimited. What is the motive that we cannot stop being overwhelmed by what can be done with this tiny little device! Well, first of all, it has virtually changed the way we live! With the prospect to access Internet through the mobile phones, the reach has only improved manifold. Listening to songs, clicking pictures, recording voices and many more are a few of the interesting features that a mobile phone has today, obviously, apart from accessing the Internet on a go.

Now, the Internet and other features are built on unusual technology and very often as users we do not realize it. The music that you listen on your mobile is made feasible by Mobile Application Development while the Internet you access is because of Mobile Web Development. The inception of mobile application development was much earlier than mobile web development. In the beginning a mobile was just used for texting and calling, but today thankfulness to the mobile application developers, the extent of a mobile has vastly increased. It is your constant cohort today.

If you are interested in knowing a more about the two things and think they can help you in your business, then here is a quick look at it.

Significant Features Of Mobile Application Development:
  • A very evident point is that applications made for one kind of a mobile cannot be run on another set. Each mobile platform is dissimilar from the other.

  • Different mobiles come for unlike price ranges and not all do have the same features. It is likewise important to develop the application within a predetermined period of time. If you are scheduling to outsource the development work, you have to keep these two things in mind as your precedence.

  • Every business starts with answering the fundamental question of who is your client. Even while developing any application for mobile, you have to know your clientele. Knowing your customer will also help you in tradition development of the product.
Significant Features Of Mobile Web Development:
  • There are numerous platforms for web development on the mobile. Some of the very common ones are Android, iPhone, Windows mobile, Blackberry, J2ME mobile, Symbian, iPad.

  • There are many things that can be accessed through the Internet and each of them needs a separate application for it. When you are outsourcing your effort you have to tell whether you want the application to be on business, game, finance, weather, etc.

  • Select your browser wisely. The equivalent browser will not be effective in all phones. Some of the very trendy browsers available today are Mobile Safari and Opera Mini.

Wednesday, 3 September 2014

The Future of Email Marketing

As one more year comes to an end it's about time we answer these questions: "What are the latest trends of e-mail marketing in the coming year?” Are we supposed to anticipate any changes in the upcoming year? What are the expectations of email marketing for the next year?
The development of technology is constantly changing the way people around the world connect to the Internet. Laptops, desktops, tablets, mobile phones have altered the way email marketing campaigns are being done nowadays. Therefore, these changes have given new challenges for digital marketers.

It's difficult to guess what the coming year will bring for email marketing; however we are able to forecast some trends that will be important in the upcoming year. Listed is the following:
  • Auto campaign
We can clearly notice that more and more marketers decide to send automated campaigns, such as birthday wish reminder mails, or occasional promotions, taking benefit of shares and likes of social channels. Auto campaign makes the work of many professionals much easier, so that they can concentrate on diverse things within the firm. But, there is a basic automation that is not yet fully utilized by marketers and it's called: "welcome campaign".
Therefore, in the coming year we will probably see the rise of automatic campaigns as a fast way of communicating with clients and gaining likes/shares.
  • Templates for portable gadget
The number of portable gadget is constantly growing. Therefore, it's a good thought to have templates designed especially for portable devices such as tablets and mobile phones that can be used to propel marketing campaigns. This way you will surely make your job easier, particularly when you are not able to use your computer to send an e-mail campaign and need to do it via a smart phone. When it comes to deal with e-mail marketing campaigns, take care that you do not forget about another important factor, which is: interesting content.
  • Suppleness
Marketers all over the globe need to be more flexible in terms of how their communications are delivered across multiple channels. It means that not only the design of an email marketing campaign is important but also the way it is delivered and offered to the recipients. Therefore, appropriate design is suitable for more and more significant in the virtual world and it is fundamental nowadays to give participants the best possible experience and encourage them to convert.
  • The significance of Social Media
One of the biggest predicaments of many marketers is: how to create a content that will encourage its readers to share or/and like the article. We presume that in coming year a big part of the email marketing world will focus on elegant and personalized content that will persuade openings, shares and likes. We know that unique information as well as product reviews and discounts have high chances to be shared rather than ordinary newsletters.

Email marketing campaigns give a opportunity to get closer to customers on the condition that they are carried out correctly. To progress the relationship between your company and your customers, we advise that you get familiar with the above tips. Support your recipients to share the campaign content on Social Networks. Also, target and modify your communications according to the target audience and do not forget to analyze the results at the end of every campaign.

Tuesday, 2 September 2014

Ruby on Rails Benefits Over Other Programming Languages

Obviously website development is not a new conception nowadays and many organizations like educational institutions, business establishments, industrial houses, writers, entrepreneurs, technicians and others started developing the websites for a choice of kinds of purposes. It could be a useful website to share knowledge or a commercial website to promote and endorse products.

It is optimum advised to get the experts to get the job done and when it comes to website development only the experienced, capable and technically qualified people should be hired who can deliver the specific project requirements. Talking about website development, quick turn time along with clean high quality is two of the most important factors as they directly influence the price you would be paying for the project. This is somewhere Ruby on Rails framework has the benefit over other web languages like PHP, .NET, Python, Java, etc. With Ruby on Rails it is probable to finish the project in weeks which would otherwise take months to get completed.

Rails is the development framework coded in the Ruby language and is designed to make programming web applications easier however the standout feature of this framework is that it permits you to write less code while accomplishing more than many other languages and frameworks which is focused on developer productivity and getting the job done quickly and what adds to the gain is that it is open source & free. Numerous online applications at present are well supported by this framework and when time is considered to be precious, there is no doubt that people choose this program over many other programming languages. Some of the chief names in the web arena are using this structure to get their applications and/or website built.

In fact web hosting is one among the dissimilar kinds of services available through internet technology and using the websites, the individuals and other users are able to create their own websites or programs and make them obtainable for thousands of viewers who are regularly using the internet services. While selecting Ruby on Rails, which being a web host, it creates the required space on either own server or borrowed server to be used by the programmers. There are many minute scale and simple web and file hosting, on the other hand this framework is found to be one among the advanced types of services available nowadays.

For those who are enthusiastic to use this framework in order to host one website for their business purposes can find efficient and talented service providers who are using creative technologies so that the websites that are produced and developed satisfy the needs of the clients to a great extent.

Sunday, 31 August 2014

How To Select An Effective Test Automation Framework

To begin with, what is a test automation framework? This is a string of assumptions, tools and concepts that can offer support for the automated testing process. One of the preeminent things about this is that it can help a software development firm to save on the maintenance costs. This is for the reason that when there are changes in the test case in the code, there is no requirement to go about every other test case in the program. The only thing that should be customized is the test case in which the change occurred. This finally means that there is no want to edit the startup script and the driver script as well as the fact that there is no need to revise the scripts whenever a change has happened.

There are many types of test automation frameworks the most popular are the modularity driven testing, the keyword driven testing, hybrid testing, data driven testing and model based testing. Each one of these frameworks has their individual features and characteristics. If you desire to know which among these is right for your application, there is a need to calculate them one by one. So if we talk about test script modularity framework. This requires the tester to create small and free scripts. These would be the illustration of the modules, the functions and the procedures of the application that is currently being tested. This is the most  simplest framework that anyone can be aware of since this is a popular strategy in programming wherein you will have to build a concept layer in front of a particular component so that you can hide this from the application.

The next is model based, which is also akin to modularity but this divides the software into actions and functions rather than using scripts. There is a necessity e to make library files here which will be directly called from the test case script. This framework returns a supreme level of modularization and can boost the maintainability of the complete test suite. The third would be the keyword driven framework. This cites to the automation framework that is not reliant on the application. This will require the improvement of the keywords as well as data tables that are not reliant on the test automation tool that is being used at the present for the execution of the test script code.

Moving on, you will need to find out about the data driven testing framework where the test input and the output variables are interpreted from the data files collectively with the data pools, CVS files and.xls files. All these are loaded into the values that are found in the coded scripts which have been made manually. The final type of framework is the hybrid test. This is the most familiar and is the combination of all the methods. What this does is that it supports the strengths of all the frameworks and then lessens the weaknesses of each of them.