Wednesday, 20 August 2014

The Disparity Between SEO And SEM

When talking about methods you can promote your business or website, it's difficult to get your head around all the different ways available to you. Pay-Per Click (PPC), Search Engine Optimization (SEO), and Search Engine Marketing (SEM) are some of the most popular approaches to bring your visibility online. However, with so many avenues to take - how do you know what is correct for you and your business? 

If possible you can seek advice from a company which offers all the different services, as they will have experience in the forte and can thus give you a balance view on what is best for you. However, we want to look at the dissimilarities between SEO and SEM, as they both lack different types of marketing and different types of businesses can help from the other more. 


 SEO is improving the content of your website to suit specific keywords which are there for you to rank for. These keywords are typically researched by an SEO company, to fit in contour with your website and what it aims to create, so that you are competing in an region which you can not only draw great business from, but potentially grow in the future. SEO concentrates on getting your content full to the top with quality. Then, once your content is full of well-linked pages and intended use of the keywords you wish to aim for, you slowly start to move up the rankings. Your traffic is generated as you become one of the highest ranks in Google, but it can take a long time. If you are looking to make a quick boom with a potential project, perhaps a product which is fit for a season, then perhaps SEO is not for you. It can take some time to see the tangible results, but the serious work undertaken to complete the job is there for all to see at the end. There is no real approach to trick the Search Engines, so it is just a case of waiting. The contracts can be a little expensive and SEO tends to be utilized when businesses are already doing well and can cover the costs.


 SEM is using the Search Engines, but in an unusual way. With SEM, you do not have to re-write your website to make it fit with SEO practices and the like; you use the spaces on the singular Search Engines to make sure that you appear as a favored advertisement for the keywords chosen. This means that you can bring in enormous amounts of targeted traffic in a short space of time, and the budgets are not as heavy as the likes of PPC. This means that the budgets are usually fairly reasonably priced; depending of course on what market you are competing in. A intensely competitive market with big budgets already being spent can see costs soaring, so make sure you appreciate the potential costs before entering into an SEM contract. It offers the prospect to build a short-term traffic burst, while making long-term clients in the process. If you keep up the payments on your campaigns, it will carry on to bring you new clients. You just need to make sure you can sell the products to them competently - high traffic is useless with a poor sales copy and cheap website.

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