Sunday, 25 May 2014

Smart devices have reformed the way people interact and communicate

Smart devices have reformed the way people network and connect. There is an infinite variety of Applications currently for regulating almost every aspect of life. The direction currently is to create applications for internal users as well as customers. There is a rush over businesses to engage, hold and facilitate all type of customers through mobile Apps delivered through various platforms.
However this task is not as simple as it sounds. Developers have to face multiple challenges today. As there are numerous technologies, distributed networks and environments which are a quite a mix of old as well as new, the job becomes appalling for the developers. As the programmers need to redesign Apps for a growing number of smartphones as well, often IT firms and programmers fall into some common situations while making the Apps which must be avoided at all costs.

Below are the points to be contemplated during designing an App:
  1. User experience - A tablet or smartphone is necessarily different from a desktop computer. As the screen size is quite shorter and processing speed limited, just replicating the user interface as it is from desktop to smart phone will not be a good idea for any App. The application needs to be re-designed and studied specifically for the handheld devices. There are also certain features like GPS, touch-screen, handheld camera, etc. that a mobile App developer can take advantage on while conceptualizing the App.

  2. Create a real value add for the customer/user - A mobile App makes it quite easy for any brand to reach its maximum potential or existing users all the time. It will also allow for distinct communication between the brand and its customers.  Consider if we try to create an App that is definite and acts as a solution to the challenges that customers may be facing this App with notable benefits and features will find more customers and will add much value to deliver.

  3. Integrate with other useful Apps - There are a lot of effective applications like traffic updates, social media feeds, mapping available today. Businesses should try to merge their apps with these existing Apps more suitable and engaging to the customers. A rich application with benefits like coupons, games, and media can quite enhance the user experience as a whole.

  4. Focus on each platform - A lot of app programmers try taking the easy way out by designing the same App for different platforms assuming no distinction is required. This advent does not work just by mere extending the same interface and design to different platforms which will definitely curb the user experience. For an excellent experience it is necessary that different platforms are given the attention to detail while designing.
Mobile App development is quite flexible in nature. While developing an App it is always a good practice to get endless feedback from the market users and do positive iterations to meet the customer needs well once the application is launched.

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